Officers

Prior to founding SmartEquip, Mr. Schuessler was co-founder and senior partner of Script International (formerly Caterpillar Rental Services Network Inc.), a company that coordinated the start-up of over 80 separate equipment rental operations for Caterpillar in 45 countries across the world. He played a central role in Script’s business development and strategic planning efforts, co-developed interactive software applications for the financial modeling and simulation of equipment businesses, and led the company’s technology efforts.

Mr. Schuessler founded SmartEquip in 2000 and raised both private and venture capital to grow the Company to its present size. In 2005 he was named, alongside the CEOs of Hertz, United Rentals, NationsRent, The Home Depot, and Volvo by Rental Equipment Register (RER) as one of the “Top 10 People Who are Impacting the Rental Industry” and is frequently featured in the industry press in both North America and Europe.

Mr. Schuessler is an economist with a Ph.D. from Harvard University and an M.A. from Cambridge University in the UK. In the mid-1990s he was a professor at New York University, where he also served as the Director of the Politics Data Center – a research facility he designed and founded in 1994. His academic research was funded by the National Science Foundation and he has published a book and several articles on advanced statistical data research methods, which was published by the National Academy of Science.

At LoJack Supply Chain Integrity Mr. Amerine was Director of Marketing and Business Development. Previously, at Qualcomm Wireless Business Solutions, he served as Director of Marketing and Professional Services for Construction Equipment. Both roles have earned Mr. Amerine significant industry recognition for software development related to industrial equipment telematics data management.

For Ryder System Inc., a global provider of logistics, rental and lease management solutions, Mr. Amerine held multiple executive level positions, including Director of Fleet Management Solutions, Western Area Marketing Manager, and Operations Manager. On behalf of the Company he also served as the representative for environmental and legislative policy committee of the California Trucking Association, and he has been a regular industry speaker on related topics. Mr. Amerine also has been a speaker for the Associated General Contractors of America and CTIA wireless industry association as well as an active committee member of numerous industry trade associations. He has been recognized for his civic activities as a board member for an industry-based fundraising program for the Crippled Children’s Society of Southern California.

Mr. Holland is a 15 year Internet software industry veteran, having started building Internet sites at Cornell in 1993. He has served on management teams for several high-growth Internet platform companies that were both public and privately held. His leadership experience extends across product management, project management, operations, marketing and sales.

Mr. Holland came to SmartEquip from Oberon Media where he led the product team during the company’s growth from 50 people to 400. He led the leading ecommerce and content platform for casual games used by industry giants including MSN, Comcast, France Telcom and more than 100 others. Prior to Oberon Mr. Holland led product management for DirectAdvice, a financial planning company bought by Mellon Bank, and for Infonautics, an early pioneer in search technology and subscription research services. Mr. Holland holds a BA from Cornell University where he has been a frequent guest lecturer on startups, and holds an MBA from Duke’s Fuqua School of Business.