MasterTrak joins the SmartEquip Network

NORWALK, CT (Oct. 16, 2007) – MasterTrak, the leading provider of advanced telematics solutions for monitoring equipment location, health and utilization in real-time, has joined the SmartEquip Network.

MasterTrak is an asset management tool that communicates directly with the engine and any other critical data points that provide business value. This creates a means for owners to monitor faults and alerts in real-time, proactively resolve equipment problems and reduce costly unexpected failures.

SmartEquip provides an advanced aftermarket support platform used by major fleet owners and industry suppliers that will combine MasterTrak fault data with OEM-provided recommended actions for that fault, automatically creating a corrective or preventive maintenance work order in the owner’s fleet management system – all without intensive human intervention.

The result is the first end-to-end offering that delivers significant cost savings and utilization improvements through the entire equipment lifecycle, impacting equipment reliability and managing total cost of ownership by keeping fleet owners connected to the ongoing operation of their distributed fleet assets. A number of joint customers have already expressed strong interest in the MasterTrak-SmartEquip solution.

“The MasterTrak Series of products and services represent a different approach to telematics,” says Gregg Johnson, president of MasterTrak. “Our modular design and solutions based approach with our customers provides an ideal environment for including the SmartEquip Network and suite of equipment lifecycle management applications in our product offerings.”

Alexander Schuessler, chairman and chief executive officer of SmartEquip adds, “This alliance helps accelerate our drive towards a cradle-to-grave connection between the equipment, manufacturer maintenance and support and the fleet management system to drive up utilization and drive down total cost of ownership. MasterTrak’s industry approach is truly visionary.”

About MasterTrak
MasterTrak, Wood Dale, Ill., provides the next generation of remote monitoring and equipment management solutions for the industrial equipment industry. Our cost effective solutions and applications provide the ability to monitor equipment location, health and utilization in real-time. MasterTrak’s applications and remote connectivity solutions enable cost reduction opportunities in existing operations and business models with new revenue streams.

Call (630) 350-9400, visit www.mastertrak.com or e-mail info@mastertrak.com for additional information.

About SmartEquip
SmartEquip, Inc., Norwalk, Conn., is the provider of gateway solutions for the construction equipment industry including equipment lifecycle management applications delivering parts, service, warranty, telematics and other essential real-time transactions across an electronic network that connects manufacturers, distributors and fleet owners – delivering new operational and transactional efficiencies to all.

Call (203) 899-1800, visit www.smartequip.com or e-mail info@smartequip.com for additional information.

Contact: LeeAnn Donnelly
(828) 450-2387, leeann@appleadv.com