Norwalk, CT — Dec. 16, 2025 — SmartEquip, an RB Global company, today announced that founder Alex Schuessler will assume the role of President, effective January 1, 2026. His appointment marks a strategic step to accelerate the company’s next phase of expansion and technology leadership across the global equipment industry.
Recognized as the industry standard for equipment lifecycle management, service support, and parts procurement, SmartEquip provides an electronic platform that connects fleets, dealers and suppliers to drive purchasing efficiency, reduce equipment downtime and streamline service operations.
Schuessler founded SmartEquip in 2000, and led its expansion across Europe, Japan and the broader Asia-Pacific region, most recently by leading its International Group. His appointment as president signals a sharpened focus on scaling the SmartEquip Network, deepening industry engagement, and unlocking new market opportunities.
“This is an exciting period for SmartEquip,” Schuessler said. “Our technology is proven and demand for our integrated lifecycle solutions is growing rapidly in all markets. We are focused on expanding our global footprint, advancing our AI capabilities, and extending our platform into adjacent sectors where maintenance and asset productivity are mission critical.”
“Alex has been the visionary force behind SmartEquip since his founding of the company,” said Jim Kessler, Chief Executive Officer at RB Global. “His industry relationships and vision make him uniquely qualified to guide the business into its next chapter of innovation, growth and market impact.”
SmartEquip today supports hundreds of fleet owners and suppliers, powering parts procurement, service workflows and lifecycle management for more than 800 OEM brands, reaching over 100,000 users across 75,000+ locations worldwide, and supporting over $2 billion in annual parts transactions. Under Schuessler’s leadership, the company will prioritize global scaling, deeper systems integration and expanded use of AI to increase accuracy, efficiency and equipment uptime.
About SmartEquip, Inc.
SmartEquip, Inc., an RB Global, Inc. (NYSE: RBA) (TSX: RBA) company, is the leading technology standard for equipment lifecycle management, service and procurement support for the construction industry. Fleet owners, manufacturers and equipment distributors rely on the SmartEquip Network to increase uptime, improve transactional accuracy, and reduce total cost of ownership. SmartEquip supports over 800 OEM brands and more than 100,000 users across 75,000 global locations.
About RB Global
RB Global, Inc. (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace and trusted provider of value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its global network of auction sites and digital platform, RB Global serves customers worldwide across a variety of asset classes, including automotive, construction, commercial transportation, government surplus, lifting and material handling, energy, mining and agriculture. The company’s end-to-end marketplace solutions include Ritchie Bros., IAA, Rouse Services, SmartEquip and VeriTread. For more information about RB Global, visit www.rbglobal.com.
Media Contacts:
| Caitlin Brennan, Marketing Manager, SmartEquip, Inc. cbrennan@smartequip.com 203-246-9926 | Clare Furman, Senior Public Relations Manager, RB Global, Inc. cfurman@rbglobal.com |