"This Candid Conversation is with Alex Schuessler the principal founder of SmartEquip. We discuss Alex's background in the equipment Industry. This conversation covers the gross profit changes in equipment, the changed world for OEM dealers relative to the Rental Business and Contractors. The foundational data in Industry from Alex's days with Harvard and MIT and to become a Junior Professor at NYU. His involvement with CAT Rental Services in South America. The use of Statisticians in this Industry and much more. This Version #1 is a Podcast that should not be missed. There will be a continuation of the conversation in October."