Welcome the newest companies to join the SmartEquip Network
New Procurement Fleets:
Mike's Westside Rentals and Sales
Total Rental Center Inc.
New e-Commerce Customer:
New Suppliers:
All Colorado Truck & Trailer LLC
Bay Area Gasket and Supply, Ltd.
BW Manufacturing LLC
Dynablast
Fortus USA Inc
Groupe Sterenn
Hangcha Netherlands B.V.
Harris Battery Company Inc.
Imperial Battery Co.
JET
Oregon Tool, Inc.
Power Temp Systems Inc.
Prime Power Products, LLC
Retail Solutions Unlimited
The Morey Corporation
SmartEquip News & Updates
EVENTS
Stop by and say "hi!" to our Smart-E's at the following events:
ERA Annual Convention & IRE 2026 - stand 2515
June 2 - 4, 2025 in Maastricht, The Netherlands
Hillhead - stand RE4
June 23 - 25, 2026 in Buxton, United Kingdom
IPAF 2026 Elevation
July 9 - 10, 2026 in Hilton St. George's Park, United Kingdom
Vertikal Days - stand MP33
September 9 - 10, 2026 in Nottinghamshire, United Kingdom
NACD Procurement & Fleet Group Conference
September 21 - 24, 2026 in Nashville, TN, United States
SC&RA Crane & Rigging Workshop
September 22 - 24, 2026 in Omaha, NE, United States
BLOG
Catch up on the latest content and features from SmartEquip
How Has Equipment Rental Technology Evolved – and Where is it Headed?From siloed systems to connected ecosystems, SmartEquip examines rental tech progress over the last quarter century and what it might look like in the future. Read our blog
Watch Episode #170 of The Rental Journal Podcast
Hear from our Founder & President Alexander Schuessler alongside partner, Adam Kropf of Texada Software and customer Jay Jude of RP Rents on rethinking equipment rental workflows in the digital age. Watch now!
Smart-E Spotlight

Q: Can you describe your role at SmartEquip?
A: I'm the Strategic Accounts Manager in Europe. My focus is on expanding SmartEquip's presence across the European markets.
Q: Describe your experience in the construction technology space.
A: I came to SmartEquip after 25 years working in the tech sector for a rental ERP provider. I've spent a lot of time supplying software into the equipment rental sector.
Q: What are you reading or listening to (book, podcast, music) right now?
A: I’m currently rotating between Diary of a CEO and an AI Masterclass. I’m hoping to extrapolate enough knowledge from both to eventually delegate my entire personality to a well-calibrated chatbot. I’m about 15% of the way there.
Q: What is your favorite motivational quote?
A: “If you’re on time you’re late” is my favorite quote/statement at the minute. Not so much motivational, but I feel in today’s world basic punctuality and discipline is sometime overlooked and often the simplest and most important skill to attain and display.
Q: What is your favorite vacation destination?
A: All destinations. I love traveling. I’ve been fortunate over my career to have travelled to some wonderful places including Australia, New Zealand, Africa, Asia, and Europe all in the name of work, but coming back to Europe for a vacation where
About SmartEquip
SmartEquip is the leading technology standard for equipment lifecycle management, service and procurement support for the construction industry. The platform provides a seamless brand-enhancing experience for fleet owners, manufacturers, and distributors of complex equipment. SmartEquip enhances ROI for all Network participants by increasing equipment uptime, improving both technician wrench time and transaction accuracy, while reducing the total cost of equipment ownership. The SmartEquip Network currently supports more than 800 OEM brands, with over 100,000 users across more than 8=70,000 equipment locations globally. The Network supports over $2 billion in parts transactions annually and the company is led by veterans of construction, technology and data sciences. Founded in 2000, SmartEquip is positioned to define tomorrow's dynamic and evolving equipment industry.