Written by Ron Piccolo

Atlantic Aerials, Manalapan, NJ, has entered into an agreement to access the SmartEquip Network. By utilizing SmartEquip’s Enterprise application, in conjunction with their existing rental management software FocalPoint by Visum, Atlantic Aerials will be able to streamline their service process, eliminate parts order errors and increase their rental fleet’s utilization. Atlantic Aerials will be able to leverage the combined platform to enhance their existing business relationships with the 250 parts and MRO suppliers currently on the SmartEquip Network.   

Atlantic Aerials is the first FocalPoint Software customer to utilize the SmartEquip Network. FocalPoint by Visum is a rental software solution that has over 100 years of experience working with and designing software for the rental industry.  FocalPoint is flexible enough for any size business and provides “before-and-after-the-sale” support. 

Bob Palamara, owner of Atlantic Aerials states, “As the owner of a mid-sized rental company I am continually looking for ways to improve efficiency, accuracy and expenses.  Our parts procurement and management area needed an update, as the technicians and parts department were always operating in conflict rather than partnership. After I was sold on SmartEquip, my second challenge was to get my current rental software provider, Visum, who developed “Focal Point Software” to integrate with SmartEquip, which they agreed to do.  The SmartEquip team worked extremely well with me and the Focal Point Team. I have to say that the communications between everyone went extremely smoothly.  We have been using the program for over 6 months now and my expectations have been greatly exceeded.  Technicians have accepted the product and now are much more intimately involved in the parts ordering and selecting of parts, and all clerical errors have been eliminated.  Focal Point automatically generates Purchase Orders, inventory control, pricing on the software side, and SmartEquip allows me to place orders to my largest vendor JLG, to my smallest vendor, my local NAPA store with the push of a button.  This frees up my parts staff from phone calls, phone holds and clerical errors. I would highly recommend both of these products.”

“We are pleased to welcome Atlantic Aerials to our rapidly expanding mid-market customer base,” adds Fernando Pinera, SmartEquip’s COO. “We firmly believe the efficiencies that SmartEquip delivers are not just for large contractors or national rental fleets. All fleets benefit greatly from our Network’s ability to reduce the manual processes and errors that create inefficiencies.”

About Atlantic Aerials

Atlantic Aerials is a full service aerial lift company specializing in the rental, sales and service of scissor lifts, self-propelled booms, portable personnel lifts and rough terrain forklifts.  Servicing the tri-state region of New Jersey, New York and Pennsylvania, Atlantic Aerials is committed to the satisfaction of their customers and believe that they deserve quality equipment and service at competitive pricing.  www.atlantic-aerials.com

About FocalPoint Software 

Visum®, LLC is the developer and distributor of FocalPoint Software®, a Windows-based rental software solution designed to handle all your day-to-day rental operations. Visum was founded in 2004 by Duane Erlandson and Guy Reierson, who have over 50 years of combined experience in rental operations, management, and software development.  www.visum-corp.com

About SmartEquip

SmartEquip is the leading global standard for online parts support.  The SmartEquip network connects fleet owners to manufacturers and their dealers with real time access to critical parts and service information. It helps fleet owners generate more profit from their equipment by automating and accelerating the service workflow, increasing asset availability and revenue. The network streamlines the service process, eliminates order errors, improves technician wrench-time and greatly reduces equipment down time. SmartEquip currently supports more than 250 OEM brands, with over 40,000 users across more than 4,000 locations across North America and Europe. SmartEquip recently surpassed $1.4 billion in transactions and is staffed by veterans of the construction and software industry. SmartEquip drives the fleet performance that grows profitability. SmartEquip. “Be Ready”.