Product detail within Direct Wire’s Enhanced Catalog Solution

SmartEquip is pleased to announce the launch of Direct Wire’s Enhanced Catalog on the network. Their offerings feature industrial-grade power cables and assemblies with product descriptions, pictures and point and click to cart features for equipment owners on the SmartEquip Network.

“We are excited to launch this strategic partnership with SmartEquip and to be a part of their Supplier Manufacturer Network,” said Christina Cervantes, National Sales Manager for Direct Wire. “Our goal is to provide easier, more direct procurement access to the high-quality, industrial-grade cables and assemblies our customers need to power and connect their fleets and equipment.”

Direct Wire’s Enhanced Catalog will initially feature its Dura-Flex® Type W and Veri-Flex® Type SC portable power cables and cam-style assemblies, spider box twist-lock extensions, Flex-A-Prene® welding cable assemblies, and select bulk cable reels. The company anticipates a mid-year expansion of its product offerings on the SmartEquip platform to further support customers within the Power, Welding, and Industrial/OEM marketplaces.

Direct Wire joins over 600 other supplier brands on the SmartEquip Network. Their SmartEquip Enhanced Catalog solution offers the equipment owner network product descriptions, pictures and the ability to point and click to order their power cables, assemblies and extensions with their single log-in SmartEquip Procurement platform.

 “The addition of Direct Wire to the SmartEquip Network exemplifies our drive to offer a wide variety of product offerings for our fleet customers,” stated Ron Piccolo, Executive Vice President of Operations. “This continued growth and diversity of our support network is further evidence our industry has recognized the necessity for business efficiency through e-Commerce and SmartEquip’s role in supporting the relationship between the fleet owner and the supplier.”

About Direct Wire

Direct Wire is a multi-generation family business specializing in manufacturing industrial-grade copper wire and cable products for electrical transmission and power distribution applications. Every day, we set out to exceed our customers’ expectations through superior service and responsiveness, state-of-the-art technology and manufacturing capabilities, and employee commitment to embrace our company’s values and vision.

Founded in 1977, Direct Wire has headquarters and manufacturing operations in Denver, PA, with additional distribution warehouses in Houston, TX, Portland, OR, and Los Angeles, CA. Direct Wire remains committed to manufacturing in the United States with ethical and sustainable operations that are beneficial to our employees, customers, and communities.

About SmartEquip

SmartEquip is the leading technology standard for equipment lifecycle management, service and procurement support for the global construction industry. The platform provides a seamless brand-enhancing experience for fleet owners, manufacturers, and distributors of complex equipment. SmartEquip enhances ROI for all Network participants by increasing equipment uptime, improving both technician wrench time and transaction accuracy, while reducing the total cost of equipment ownership. The SmartEquip Network currently supports more than 600 OEM brands, with over 95,000 users across more than 42,000 equipment locations globally. The Network supports over $1 billion in parts transactions annually and the company is led by veterans of construction, technology, and data sciences. Founded in 2000, SmartEquip is positioned to define tomorrow’s dynamic and evolving equipment industry.