SmartEquip Inc., a leading provider of software used to support equipment life cycle management, announced today that effective January 1, 2020 Fernando Pinera has been promoted to Chief Executive Officer.

During his tenure, Fernando spearheaded the transformation of the company’s operating practices as well as set the foundation for significant growth of the SmartEquip Network. In his prior role as Chief Operating Officer and President, Fernando positioned the company from a start-up environment to a booming software service company.

“SmartEquip has benefited greatly from Fernando’s strategic and operational leadership as well as his personal dedication and integrity,” said Bryan Rich, Executive Chairman and former CEO. “I look forward to working with him, along with our incredibly talented and dedicated team, as Executive Chairman.”

Fernando stated, “I’m honored and excited to start this new chapter with SmartEquip. In my role as CEO, I plan to continue my efforts to place SmartEquip at the forefront of an evolving industry.  Our mission is to drive our customer’s business forward with seamless technology solutions, while preserving the integrity of the original channels of business in the construction and agriculture markets.”  Fernando adds, “I am confident that we can continue to deliver the right tools to our customers to revolutionize the industries we serve.”  

About SmartEquip

The SmartEquip Network is the leading technology standard for equipment lifecycle management, service and procurement support for the construction industry. The platform provides a seamless brand-enhancing experience for fleet owners, manufacturers, and distributors of complex equipment. SmartEquip enhances ROI for all Network participants by increasing equipment uptime, improving both technician wrench time and transaction accuracy, while reducing the total cost of equipment ownership. The SmartEquip Network currently supports more than 400 OEM brands, with over 40,000 users across more than 4,000 locations across the globe. SmartEquip recently surpassed $1.4 billion in transactions and is staffed by veterans of the construction and software industry. Founded in 2000, SmartEquip is positioned to define tomorrow’s dynamic and evolving equipment industry.