Many businesses with the capabilities to sell parts online are either unfamiliar with how to take advantage of the massive opportunities for revenue growth or have no online presence at all.

That’s a huge impediment to future growth as the online market for construction equipment parts is beginning to ramp up again.

With concern over supply chains due to the COVID-19 pandemic (and the new normal to follow), adaptability and flexibility have never been more in demand. That has caused new equipment purchases to lull while the parts market has exploded in value.

Between February and March of 2021, we saw parts consumption jump by over 20%, compared to a one or two percent spike in 2020 in the same period.

This speaks to a larger trend of businesses reluctant to purchase entirely new equipment during a pandemic that has been anything but predictable, while also needing parts to keep their current equipment running.

Equipment uptime has never been more important; the pent-up demand and post-COVID construction boom many are predicting is nearly here, and your business needs to be able to rely on its equipment during this growth market.

But there are barriers to accessing this spectacular opportunity – namely, populating all the store’s information online, as well as understanding the online platform so as to maximize value.

That in mind, let’s take a look at how your business can capitalize on this massive opportunity. Whether you’re new to online parts selling or already have experience we’ll explore:

  • How heavy equipment businesses new to online sales can capitalize?
  • How businesses with more online experience can ramp up their efforts and boost sales?
  • How the right e-Commerce platform can help maximize your returns?

Use-Case One: New to Online Parts Selling

It’s no secret that there’s a wealth of opportunities with online selling but getting started can be daunting for businesses.

Typical difficulties include:

  • Complicated onboarding
  • Limited resources to allocate to onboarding and integrations
  • Need of competent IT workers or support to facilitate the online move

In other words, for many businesses, they simply don’t have the necessary support in place to not only get their online selling operation up and running, but to do so with rapidity while also maximizing the returns and not cutting corners.

This is especially difficult during COVID-19, when what limited IT resources many businesses had were co-opted by the rigorous demands of dealing with pandemic-related restrictions necessitating many workarounds (like remote environments being set up).

The good news, however, is that innovative new e-Commerce platforms are making selling parts online easier than ever before.

With a fast and customizable onboarding process, a top e-Commerce platform will walk the seller through the entire platform, showing them how to extract maximum value.

What’s more, a top platform will be intuitive and user friendly, eliminating a lot of the guesswork and difficulty when a business builds an online presence. Platforms like SmartEquip e-Commerce Store or SmartEquip e-Commerce Support can provide all that and more, while also getting an entire online store up and running within a month.

Use-Case Two: Some Experience Selling Online

For businesses that are more comfortable selling online (or already make use of an online platform/ have their own sales portal), that doesn’t mean they can rest on their laurels!

If you want to really unlock the potential of the cresting demand in the online parts selling market, then you need a robust online e-Commerce platform that not only does the basics, but actually empowers you with a whole host of industry-leading features that can significantly boost sales.

Features like:

  • Real-time parts availability
  • Automated dropshipping that allows you to ship directly to end customers
  • Data connector features that let’s dealers, fleets, and distributors of multiple brands use existing connections to build their online stores and integrate seamlessly with their inventory management system
  • Comprehensive parts catalog libraries with updated diagrams and support materials, including easy searchability via serial numbers
  • Convenient shipping setup and integration options
  • White label branding abilities that allows your business to engage with customers and upsell

These features can help your business grow and sell more, faster, and with less friction. In other words, the proper e-Commerce platform can supercharge your efforts to capture more of this rapidly growing online parts market.

An e-Commerce Platform That Makes Selling Parts Online Easy

e-Commerce Store laptop screenshot
SmartEquip e-Commerce Store

SmartEquip is an industry-leading e-Commerce platform that offers all the above features and more.

Whether you’re looking to grow your online platform or are building an e-Commerce store for the first time, SmartEquip will ensure that you’re getting the most out of your online parts selling revenue channel.

Get in touch and find out how you can supercharge your online efforts.