Written by Ron Piccolo

The SmartEquip Network is expanding its Network of more than 200 suppliers with the addition of IronDirect®, a new marketplace that provides construction equipment buyers a convenient online platform to purchase a large and growing number of value-priced and premium brand products. This new partnership will provide IronDirect customers  with all of the critical product information and parts support catalogs they need to keep their equipment up and running. 

“IronDirect is pleased to partner with SmartEquip,” said Tim Frank, president of IronDirect. “This is a natural partnership for both SmartEquip and IronDirect as we are both focused on providing new and innovative ways to remove the unnecessary costs and inefficiencies from the traditional industry business model. Becoming part of the SmartEquip Network is one more way IronDirect is offering our customers a smarter, better way to do business.”

SmartEquip is pleased to welcome IronDirect to our network and is looking forward to continuing their efforts to provide fleet owners with the best online network of OEM parts in the industry. Ron Piccolo, executive vice president at SmartEquip adds, “SmartEquip is uniquely qualified to partner with IronDirect.  On one side, there is IronDirect who needs to introduce and support multiple brands of complex equipment and on the other you have SmartEquip who specializes in partnering with manufacturers to provide real-time product support to their customers. I believe SmartEquip will play an important role in IronDirect’s success.”

Fleet owners who are partnered with SmartEquip’s Network can expect the availability of IronDirect’s parts inventory in September 2016.

About IronDirect

Headquartered in Asheville, NC, IronDirect® is an American company whose mission is to significantly lower the lifetime cost of the equipment you operate without sacrificing quality or support. We do this by offering our customers a convenient online platform for purchasing and selling equipment, attachments, parts and services; a suite of innovative support and service programs and technologies that reduce the risk of ownership across a machine’s lifetime; and a safe way to buy, operate and resell value-priced products from proven global manufactures. Let us help you Buy Smarter. Build Better™. Visit us at IronDirect.com.

About SmartEquip

SmartEquip is the global leader for online parts support with over 160 OEM brands, 40,000 users, and more than 4,000 locations across North America and Europe integrated in the SmartEquip Network. The SmartEquip Network grants manufacturers the ability to improve the quality of dealer and end user support while cutting costs by decreasing inefficiencies and streamlining workflow. Fleet owners supported by the SmartEquip Network see a growth in revenue from their equipment by increasing asset availability, automating and accelerating service, and reducing errors. SmartEquip, staffed by experienced members of the construction and software industry, recently surpassed over $1.4 billion in transactions and continues to grow its network globally. SmartEquip. “Be Ready”.