Written by Ron Piccolo

SmartEquip, Inc. today announced that Fernando Pinera (Fern) has been promoted to President and Chief Operating Officer. Fern has been SmartEquip’s Executive Vice President and Chief Operating Officer since 2010. The appointment reflects Fern’s record of leadership and results throughout his time at SmartEquip.  During his tenure, Fern has led the transformation of the company’s operating practices and set the foundation for significant growth as the company drives to become the industry standard for the global markets they serve.

SmartEquip Revolutionizes the Way Customers Do Business

“We have completely transformed the way we do business and elevated the way we serve our customer. Fern’s leadership through this process has been instrumental in positioning today’s SmartEquip Network ,” said SmartEquip’s CEO Bryan Rich. “The combination of Fern’s passion, experience in the industries we serve and unique background in technology and accounting will help SmartEquip continue to revolutionize the way our customers do business and the products we deliver”.

Prior to joining SmartEquip, Fern worked for one of the country’s leading construction equipment rental companies in various senior executive capacities. He also spent several years as a senior executive in the construction, specialty contractor and landscape segments, as well as an equipment dealership in south Florida.

About SmartEquip

SmartEquip is the leading global standard for online parts support.  The SmartEquip network connects fleet owners to manufacturers and their dealers with real time access to critical parts and service information. It helps fleet owners generate more profit from their equipment by automating and accelerating the service workflow, increasing asset availability and revenue. The network streamlines the service process, eliminates order errors, improves technician wrench-time and greatly reduces equipment down time. SmartEquip currently supports more than 250 OEM brands, with over 40,000 users across more than 4,000 locations across North America and Europe. SmartEquip. “Be Ready”.