SmartEquip and Rouse Services are now joined together under the Ritchie Bros. umbrella, and the union makes perfect sense. Both companies provide cutting edge equipment lifecycle services for rental companies and fleet owners. From rental valuation and insights to asset-specific parts, service and productivity solutions, Rouse & SmartEquip provide your total one-stop-shop for equipment lifecycle management.  

Both companies will be attending the ARA Show 2023 in Orlando, Florida on Feb 13-15 with a joint booth: 5226 / 5228. The brands will have account managers readily available for product demos and to chat and answer any questions.  They will be scanning badges to enter a raffle for a chance to win 1 of 3 Apple Airpods®.  Here’s more about SmartEquip and Rouse Services:

SmartEquip improves equipment lifecycle management for fleet owners

SmartEquip has been specializing in the parts procurement and service support business for over two decades. Rental companies come to the SmartEquip platform because it connects them directly with their suppliers and their ERP systems. This integration enables dynamic, serial-number-specific support of all the equipment in their fleet.

This access to suppliers enables rental companies to implement a solitary, consistent process, for every brand of equipment, at every location. With one consistent workflow, the platform makes the process easy to train and even easier to use. Repair technicians can order directly with manufacturers and preferred dealers, while simultaneously updating purchase orders and work orders. And to top it off, their e-Commerce platform allows fleets to extend their supplier connections directly to their customers.

The result? A full circle productivity solution that improves their business’s operational efficiency, increases fleet availability and revenue, and simplifies customer experience.

Get in touch to book a demo with SmartEquip at the ARA Show

Rouse Services is the industry-leading source for rental and used equipment market insights

Rouse provides rentals companies with reporting on industry benchmark rental rates, utilization, and equipment values to enable them to make asset management, purchasing, and disposition decisions with confidence.

Rouse collects actual rental and equipment sale invoices and nightly fleet snapshots from over 300 rental companies and dealers across North America to provide them with comparisons of their pricing, utilization, and equipment values to benchmarks for the industry.  The Rouse’s benchmark dataset includes over $73 billion in nightly fleet OEC tracked, $31 billion in rental transaction data collected annually, and over $22 billion in private party equipment sale transaction data.

Get in touch to book a demo with Rouse at the ARA Show

Here’s what you need to know about SmartEquip and Rouse at the ARA Show 2023:

When: Monday, Feb 13 – Wednesday, Feb 15.

Where: Orange County Convention Center, Orlando, Florida Booth: 5226 / 5228 in Construction section


  • Shared booth with multiple solution options
  • Product demos
  • Meet with Account Managers  
  • Explainer and product tour videos
  • Raffle Prizes: enter for a chance to win 1 of 3 Apple Airpods (when badge is scanned at the booth)